Gonzalo Lopez
Facebook & TikTok Ads Portfolio
About me
Hello! I'm Gonzalo, an experienced Media Buyer with a Bachelor's degree in Advertising and x7 Meta Blueprint certifications.
With 4 years of experience in the field, I have developed exceptional teamwork and problem-solving skills. My proactive and self-motivated approach drives me to constantly seek out new knowledge and skills to improve my performance.
I have the flexibility to work independently as a freelancer or as part of a team as an employee, adapting to any situation to achieve success.
Education
Technologies
Agencies I’ve worked with
Agency based on Australia
Agency based on US
Ecomfy Lead - Affiliate Network / Solar Panels
USA [October 2022— November 2022]
Campaign objective: Lead generation
Main KPI: Cost per lead
Leads: 5,564
CPL (Cost per lead): $10,70
Amount Spent: $60,000
TikTok Ads - Ecomfy Lead
Note: These are not branded leads that we sell in an affiliate market network
Ad Example
Ecomfy Lead - Affiliate Network / Car Insurance
USA [January 2023— Present]
Campaign objective: Lead generation
Main KPI: Cost per lead
Leads: 5,649
CPL (Cost per lead): $5.77
Amount Spent: $32,600
Facebook Ads - Ecomfy Lead
Note: These are not branded leads that we sell in an affiliate market network
Ad Example
GoNovated / Car Finance
Australia [June 2022 — January 2023]
Campaign Objective: Lead Generation
Main KPI: Cost per lead
Leads: 1,484
CPL (Cost per lead): AUD 11,31
Amount Spent: AUD 16780
Facebook Ads - Bamboo media
Ad Example
Solar Wizard / Solar Panels
Australia [October 2021 — March 2022]
Campaign Objective: Lead Generation
Main KPI: Cost per lead
Leads: 848
CPL (Cost per lead): AUD 9,38
Amount Spent: AUD 7954,42
Facebook Ads - Bamboo media
Ad Example
The Tradie Saviour / Home Improvement Australia [October 2021 — May 2022]
Campaign Objective: Lead Generation
Main KPI: Cost per lead
Leads: 731
CPL (Cost per lead): AUD 24,88
Amount Spent: AUD 18189
Facebook Ads - Bamboo media
Ad Example
La tecnología en casa / Online Courses
Argentina [February 2020 — March 2022]
Campaign Objective: Message
Main KPI: Cost per message
Messages: 78700
CPL (Cost per lead): ARG 19,64/ $0,09
Amount Spent: ARG 1.545.668/ $7728
Facebook Ads - Freelance
Ad Example
Clases de português / Portuguese Lessons
Argentina [February 2022 — March 2022]
Campaign Objective:: Lead Generation
Main KPI: Cost per lead
Leads: 101
CPL (Cost per lead): ARG 66
Amount Spent: ARG 6700
Facebook Ads - Freelance
Other solar companies I’ve worked with.
